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The Mind Your Business Show
The Mind Your Business Show explores what it takes to excel in business and Sales. Our hosts, Tahmid and Arshvyn, hold candid conversations with business owners and sales experts. These conversations go deep. With the aim of understanding these amazing people and finding out the how and the why of what they do, and what can we – the listener- learn from it
The Mind Your Business Show
122 – Startup in Stones - with Steffi [Part 1]
In this episode, we sit down with Steffi, the inspiring founder of Stefania’s Stones, to delve into her entrepreneurial journey. Steffi shares how her close relationship with her entrepreneurial father influenced her path, starting her career at a startup in Singapore, and the valuable lessons she learned from doing her own thing first. With a deep passion for gemology, Steffi pursued formal education to gain technical understanding of gemstones, combining this knowledge with her marketing expertise to build her brand. From facing challenges like failing her Gemology practical to successfully educating and testing the market, Steffi's story is a testament to perseverance and passion. Tune in to hear about her unique approach to blending marketing with gemology and the importance of educating and engaging customers through boutique fairs and word of mouth.
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Guest
Steffi: https://www.linkedin.com/in/steffi-widmer-a3684b47/
Businesses explored
Stefania’s Stones Website: https://stefaniasstones.com/
Stefania’s Stones Instagram: https://stefaniasstones.com/
Hosts
Tahmid Nasif: https://www.instagram.com/tahmzup/
Arshvyn Prakas: https://www.instagram.com/arshvynprakas/
Show notes:
00:00 : Steffi, the founder of Stefania’s Stones [Tahmid]
02:00 : Growing up i was very close and influenced by my Dad the entrepreneur [Steffi]
04:00 : Starting my career in Singapore at a startup [Steffi]
05:00 : My dad never forced me to join the textile business [Steffi]
06:00 : The advantage of doing my own thing first [Steffi]
08:00 : Gemology - study of gemstones [Steffi]
10:00 : Technical understanding of the gems, getting a formal education [Steffi]
12:00 : It started with passion, i could now use my marketing knowledge to brand a business [Steffi]
14:00 : Followed by passion in doing my masters in communication [Steffi]
16:00 : Combining my marketing experience with my passion [Steffi]
18:00 : Boutiques Fairs and word of mouth, telling people more about gems [Steffi]
19:00 : Failing the Gemology practical the first time round [Steffi]
20:00 : Why i did not jump into the business right away [Steffi]
22:00 : Testing the market first and getting exposure, educating the market [Steffi]
As always, thank you for listening. We hope you found value in this.