The Mind Your Business Show

123 – Gems, Boutiques, and Beyond- with Steffi [Part 2]

Tahmid Nasif & Arshvyn Prakas Season 1 Episode 123

In this episode of the Mind Your Business Show, Steffi discusses her journey of building an online presence for her gemstone business, the challenges of selling gemstones during COVID-19, and the importance of blending marketing strategies with technical knowledge of gems. She shares her experiences running a website and participating in boutique fairs, the significance of physical spaces for selling gemstones, and her strategic approach to sales and client relationships. Steffi also delves into the differences between the Singaporean and Indonesian markets, the investment potential of certain gems, and the role of certifications and treatments in the gemstone industry.

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Guest

Steffi: https://www.linkedin.com/in/steffi-widmer-a3684b47/ 

Businesses explored

Stefania’s Stones Website: https://stefaniasstones.com/ 

Stefania’s Stones Instagram: https://stefaniasstones.com/ 

Hosts

Tahmid Nasif: https://www.instagram.com/tahmzup/
Arshvyn Prakas: https://www.instagram.com/arshvynprakas/

Show notes:

00:00 Introduction to the Mind Your Business Show

00:03 Building an Online Presence

00:51 Challenges of Selling Gemstones

01:58 Experiences with Boutiques

02:37 Sales Strategies and Challenges

04:17 Setting Up a Physical Space

05:58 Transition to Full-Time Gem Business

07:44 Impact of COVID-19 on Business

10:51 Understanding Gemstone Investments

18:28 Cultural and Spiritual Aspects of Gemstones

22:03 Conclusion and Teaser for Next Episode

As always, thank you for listening. We hope you found value in this.